MailerLite

Price: Free plan: 250 subscribers, 2,500 emails/month, 2 seats. Comfort from $12/month, Power from $25/month, both scaling with subscriber count and send volume. Enterprise is custom above 200,000 subscribers. Annual billing saves 10%.

Easy to use

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Features

✅ Payment Processing

✅ Page Builder

✅ Blog Feed

✅ Email Automation

❌ Built-in Live Calls

❌ Mobile App

❌ Courses/Modules

❌ Community

❌ Categories

☑️ CRM

✅ FB Ads Compatible

What is MailerLite?

MailerLite is an email marketing and automation platform designed to help creators, small businesses, and e-commerce stores expand their audience and boost revenue. It offers comprehensive email marketing tools with the ability to sell paid newsletters and digital products with 0% commission.

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Who is it for?

MailerLite is an excellent choice for new coaches who require a robust and affordable email marketing solution for lead nurturing, audience building, and selling digital products. It’s perfect for coaches who prioritize email-based communication and sales, and can effectively serve as a foundational CRM for growing coaching businesses.

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Pros

• Affordable pricing, with a free plan that has no time limit • Strong email marketing and automation features with drag-and-drop editor • Zero commission on digital product sales - significant revenue benefit • Can function as a basic CRM system for client management • Over 150 customizable templates for professional communications • Advanced automations including multi-trigger sequences and dynamic content

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Cons

Lower-tier plans come with limited functionality compared to premium options. Some users experience a steep learning curve due to different interfaces. Fewer integrations available compared to some competitors.

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Is it worth it?

MailerLite delivers outstanding value for budget-conscious coaches focused on email marketing and audience growth. The 0% commission structure on digital products makes it cheap to sell through. Paid plans start at $12/month and scale with your list, making it one of the most cost-effective email marketing tools for a coaching business. Perfect for coaches who understand email marketing is essential for client retention.

One thing to check before you plan around it: MailerLite restructured in June 2026. The paid tiers were renamed (Growing Business became Comfort, Advanced became Power) and the free plan was cut from 500 subscribers and 12,000 monthly emails to 250 subscribers and 2,500 emails, though it gained a second seat. Older comparisons of the free tier are out of date.

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CRM Details

Functions as basic CRM with advanced automations, segmentation, and dynamic content. Over 150 customizable templates available.