MailerLite

What is MailerLite?

MailerLite is an email marketing and automation platform designed to help creators, small businesses, and e-commerce stores expand their audience and boost revenue. It offers comprehensive email marketing tools with the ability to sell paid newsletters and digital products with 0% commission.

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Who is it for?

MailerLite is an excellent choice for new coaches who require a robust and affordable email marketing solution for lead nurturing, audience building, and selling digital products. It’s perfect for coaches who prioritize email-based communication and sales, and can effectively serve as a foundational CRM for growing coaching businesses.

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Pros

• Affordable pricing with generous free trial supporting 1,000 recipients • Strong email marketing and automation features with drag-and-drop editor • Zero commission on digital product sales - significant revenue benefit • Can function as a basic CRM system for client management • Over 150 customizable templates for professional communications • Advanced automations including multi-trigger sequences and dynamic content

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Cons

Lower-tier plans come with limited functionality compared to premium options. Some users experience a steep learning curve due to different interfaces. Fewer integrations available compared to some competitors.

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Is it worth it?

MailerLite delivers outstanding value for budget-conscious coaches focused on email marketing and virtual training platform growth. The 30-day free trial and 0% commission structure make it ideal for testing and scaling. Paid plans for 10,000 subscribers range from $65-99/month, making it one of the most cost-effective email marketing solutions for coaching business tools. Perfect for coaches who understand email marketing is essential for client retention.

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CRM Details

Functions as basic CRM with advanced automations, segmentation, and dynamic content. Over 150 customizable templates available.