How to Pick the Right Online Coaching App

Key Principle: Keep it simple. Don't overcomplicate and procrastinate by looking for the 'perfect app'. There isn't one.

Online Coaching What You Need

Choosing the right software is a common stumbling block for online coaches. The truth is, you need two distinct tools: one to get clients and one to coach them.

Coaching Software Overview

Start simple.

Key principle: "Build in mud first." Start with lightweight tools you already use. Complexity just causes clients to disengage.

Build in Mud Then Build in Concrete

The purpose of software is to solve real problems in your coaching business—not tools for tools' sake. First, figure out what problem you actually need to solve, then find the software that solves it. Not the other way around.

Every tool needs to solve a problem. Avoid bloat.

The method for delivering training plans and technique explanations varies significantly depending on the structure of your coaching.

1-to-1 Coaching

For ongoing programmes, the choice depends on complexity and budget.

  • Lightweight (Start here): Google Sheets (for quantitative/numbers based coaching) or Notion (for less numerical / mindset based coaching).
  • Dedicated Apps: Superset or Trainerize.
  • Why: Dedicated apps offer a smoother experience but can be restrictive. Start simple until you outgrow the tools.

Group Coaching

Group coaching leverages community platforms to manage a larger client base.

  • Programming: Can still be delivered via Sheets, Notion, or apps like Superset.
  • Community: Integrated platforms like Pulse, Circle, or Skool combine modules and discussion.
  • Low Tech: WhatsApp or Facebook Groups can still function well if you have a dedicated channel for resources.

"How do I coach exercise technique online?"

How do you teach movement without being there?

  • Video is King: Use short mobile recordings or link to exercise demo videos from your sheet / platform.
  • Handbooks: Host training guides and "coaching handbooks" in Notion or Google Docs.
  • Centralise: Keep FAQs and resources in a specific channel in your community platform so you build a library over time.

Get the clients first.

Don't confuse your coaching platform with your sales system.

If you have fewer than 10 clients: Your priority is not a fancy coaching app. It is your CRM (Customer Relationship Management). You need a way to get clients before you worry about the perfect way to deliver programming.

"We built Propane to 15k per month using EMAIL and GOOGLE SHEETS. Our clients loved it. It probably isn't the lack of an app that's holding you back."

Clients aren't buying your app; they are buying YOU. As AI improves, human connection, community, and accountability become your main value proposition.

Ready to choose?

Check out our comparisons of the top coaching platforms to find the one that fits your stage of business.

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