MyStrengthBook

What is MyStrengthBook?

MyStrengthBook started as a workout logging and analytics tool for strength training, and has since grown into a wider platform for running a fitness business. It now sells as four separate products: PULL for one-to-one coaching, PUSH for selling subscriptions through your own branded app, PRESS for gym management, and PERFORM as a gym member app. Payments, automated billing, group chat and a white-label client app are all part of it now, alongside the programming and analytics it was known for.

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Who is it for?

MyStrengthBook is for strength coaches, powerlifting coaches and personal trainers who want detailed programming and data, and increasingly for gyms and coaches selling low-ticket app subscriptions alongside one-to-one work. The pricing model suits coaches with small rosters, since PULL is charged per client.

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Pros

• Excellent workout logging and strength programming tools
• In-depth analytics for performance monitoring
• Per-client pricing at $3.99 is cheap for a small roster
• Automated payments and membership billing built in
• White-label client app, plus group chats and community rooms
• PUSH has no upfront cost, so selling a subscription app carries no fixed risk

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Cons

• No built-in live calls
• Four products with four different pricing models makes the real cost hard to work out
• The 20% revenue share on PUSH is steep once volume builds
• PRESS requires your own Apple Developer account and a setup fee
• Programme delivery is training-led, not a general course builder

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Is it worth it?

MyStrengthBook is a strong choice if your core business is strength coaching and you want the data. The move into payments, branded apps and community means it now covers far more of the business than it used to, and the per-client price on PULL is among the lowest available. The catch is the structure: work out which of the four products you actually need before comparing it on price, because a hybrid setup is charged twice.

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