Trainerize

What is Trainerize?

Trainerize is one of the most well-known online coaching platforms, empowering fitness professionals and businesses to expand their reach beyond physical locations. It is owned by ABC Fitness and now trades as ABC Trainerize. It offers a comprehensive suite of virtual training tools for creating workout and nutrition plans, tracking client progress and in-app messaging. Payments, advanced nutrition, video coaching and prospect tools are sold as separate add-ons rather than being included in the base plan. It’s widely used by individual trainers, studios, and larger fitness clubs for its robust feature set and focus on client engagement through a custom-branded mobile app.

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Who is it for?

Trainerize is for individual personal trainers, online fitness coaches, small to large fitness studios, and even health clubs looking to offer digital services. It’s suitable for those needing a comprehensive fitness coach platform with strong client engagement tools, habit coaching, and options for selling diverse online programs.

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Pros

• Comprehensive all-in-one platform with extensive features
• Excellent custom-branded mobile app experience for clients
• Strong focus on client engagement (messaging, groups, habits, video calls)
• Scalable from solo trainers to large fitness businesses
• Good range of integrations

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Cons

• Can be one of the more expensive options, especially as client numbers grow
• Payments, nutrition, video calls and prospect tools are paid add-ons, so the headline price understates the real cost
• The number of features can be overwhelming for new users or those needing simpler solutions
• Some advanced customization might require higher-tier plans

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Is it worth it?

Trainerize is a market-leading online coaching app that offers a powerful and comprehensive solution for fitness professionals serious about building and scaling their online business. Its strengths in client engagement, program delivery, and branded app experience make it a top choice as personal training software. While it comes at a premium, the extensive feature set and scalability justify the investment for many trainers and fitness businesses. This is a highly recommended virtual training tool for a professional online presence.

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